To ensure that someone sees your main message, you have to hook them within the first 5 seconds. This may seem impossible, but there are plenty of examples of this executed well in your own feed.

Take a look at your feed and note posts that have high engagement - you'll see a pattern. Most start with a controversial statement, shocking phrase, or 'clickbait' sentence.

It may seem scummy, but the most important thing is to capture the reader's attention. After this, you can deliver your high-quality content to make their scrolling pause worthwhile.

Did you know?

• The average adult attention span is now just 8.25 seconds (shorter than a goldfish)
• 83% of website visits last less than 4 seconds
• People switch between tasks online every 47 seconds

As you can see, the constant flux of digital stimulus that we are bombarded with has devastated our collective attention. However, this is only bad news for those who cannot adapt with the times

Building a strong brand story and creating content that is punchy, useful, and fun to read is the key.